POISONING:
As Warid is still new in the market of Pakistan and is trying to make its position in the minds of customer better than existing big giant companies. Regarding the above ad of Warid‘s voice craze offer its positioning strategy is to show itself as company which values its customers with Best quality “voice coverage” and Cost effective package
TARGET MARKET:
Youth, students, “females segments” voice craze offer which mainly focuses on those customers which are price (call rate) sensitive.
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