POISONING:
In the above given ad of telenor’s in-flight service for prepaid customers they are positioning themselves as a network which has connectivity even in the skies so they are positioning themselves as a best network coverage provider ,Cost effective GPRS and internet services.
TARGET MARKET:
Telenor’s focus is on grabbing the inaccessible rural and far flung areas of Pakistan and increasing its penetration by expanding its network also clear from the above given ad they are focusing on business class and executive class who usually travel for business purpose to provide them connectivity even in-flight mobile services
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