POISONING:
Mobilink’s catchphrase “Mobilink Reshaping Lives” tells all about how they want to position the brand in the minds of the customers. In the above given ad of Mobilink Jazz 1+1 offer its positioning strategy revolves around showing itself as best network coverage which also offers discounted calls and provides Extra Free talk-time minutes.
TARGET MARKET:
Mobilink Jazz 1+1 offer it mainly targets those customers who talk long and the same time are price (call rate) conscious as well. Jazz is mainly focusing on female customers for this package.
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