POISONING:
Habib’s positioning strategy in the above given ad is to position itself as an oil company which provides oil products at discounted rates even in that time when inflation and other product prices are going up.
Healthy and cost effective “offer”
TARGET MARKET:
In the above given ad of different Habib oil products with discounted prices its main focus is on those lower-upper class which gives priority to prices, quality and health conscious at the same time.
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