POISONING:
In the above given ad of telenor’s djuice Happy Hour they are positioning themselves as brand for youngsters who want freedom in call timings and price (Call Rates).Djuice provides Cost effective package and long duration call within least payment .
TARGET MARKET:
In the above given ad they are focusing on youngsters by promoting djuice, which is mainly a brand for YOUTH both “Boys and Girls”, happy hour to connect with friends and family members.
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