KASHMIR BANASPATI

Slogon:

 Bus yehi achi zindai hai  

POISONING:

Kashmir’s positioning strategy in the above given ad is to position itself as a product which provides Healthy Life,Happiness and tasty food.

TARGET MARKET:

 In the above given ad of Kashmir Banaspati is targeting those families which give priority to family’s health and also which provides tasty food.Upper middle class and lower upper class .Specially targeted: House wives.