Phone Bhi Ufone Bhi
Phone Bhi Ufone Bhi
ZEM VOICE CRAZE
POISONING:
As Warid is still new in the market of Pakistan and is trying to make its position in the minds of customer better than existing big giant companies. Regarding the above ad of Warid‘s voice craze offer its positioning strategy is to show itself as company which values its customers with Best quality “voice coverage” and Cost effective package
TARGET MARKET:
Youth, students, “females segments” voice craze offer which mainly focuses on those customers which are price (call rate) sensitive.
ZEM HAPPY HOUR
POISONING:
Free talk-time and cost effective long duration calls. Regarding the above ad of ZEM Happy Hour ad they are positioning them self as a brand for youngsters.
TARGET MARKET:
ZEM Happy Hour they are mainly focusing young adults having age group 18-25.mainly there target customers are youngsters “boys and girls”, student’s packages and price sensitive customers.
JAZZ 1+1 OFFER
POISONING:
Mobilink’s catchphrase “Mobilink Reshaping Lives” tells all about how they want to position the brand in the minds of the customers. In the above given ad of Mobilink Jazz 1+1 offer its positioning strategy revolves around showing itself as best network coverage which also offers discounted calls and provides Extra Free talk-time minutes.
TARGET MARKET:
Mobilink Jazz 1+1 offer it mainly targets those customers who talk long and the same time are price (call rate) conscious as well. Jazz is mainly focusing on female customers for this package.
TELENOR PRPAID FAMILY NOW CONNECTED IN SKIES!
POISONING:
In the above given ad of telenor’s in-flight service for prepaid customers they are positioning themselves as a network which has connectivity even in the skies so they are positioning themselves as a best network coverage provider ,Cost effective GPRS and internet services.
TARGET MARKET:
Telenor’s focus is on grabbing the inaccessible rural and far flung areas of Pakistan and increasing its penetration by expanding its network also clear from the above given ad they are focusing on business class and executive class who usually travel for business purpose to provide them connectivity even in-flight mobile services
JAZZ APNA HAI
In the above given ad of Mobilink “Apna Hai” Mobilink is positioning itself as a network which considers its valued customers as its family members tries to link people everywhere and provides best International roaming and connectivity.
TARGET MARKET:
Expatriates Pakistani “Foreign worker”
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